bid document / evolve

packaging / Executive summary

I was the lead designer on this successful bid document to pitch for one of the most established pension company’s in the UK.

The brief was to demonstrate how we would be able to make a smooth transition and reform the company’s business structure. I came up with the idea of using origami to denote transformation and evolution. The image of the crane lent itself to the concept of change and adaptation. I also created a 3D pop-up of the origami crane.

I also designed a box for the Executive summary booklet and video.

Box design for the executive summary

The cover of executive summary & mini video packaging

Crane 3 D pop-up G.F Smith Peregrina 120gsm duplexed Majestic King Blue to Emperor Red, laser cut and silver foiling
Box G.F Smith Colour Plan Gravure Real Grey 540gsm and 350gsm with glossy and matte silver foiling